How long is the Strategic Sales Management course?

The course runs approximately 29 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Strategic Sales Management cost?

The training fee is KES 22,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Strategic Sales Management certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Strategic Sales Management | CCS Online Learning

Name: Strategic Sales Management
Price: 22000 KES

This comprehensive advanced course equips professionals with the skills, tools and confidence to excel in strategic sales management. Grounded in global best practice and tailored to the African context.

What You Will Learn

✓Optimise the core principles and frameworks of strategic sales management
✓Build practical tools to real workplace challenges
✓Apply and improve current practices in their organisation
✓Drive and implement effective approaches with measurable outcomes
✓Drive sales & marketing practice with organisational strategy
✓Manage risk, compliance and governance considerations

Modules

Lessons

29 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 116 min · 4 hours

⌄

▶

Understanding the Fundamentals

52 min

⌄

▶

Key Concepts and Terminology

64 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Strategic Sales Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 100 min · 3 hours

⌄

▶

Reading the Operating Environment

42 min

⌄

▶

Aligning with Organisational Strategy

58 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Strategic Sales Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 112 min · 3 hours

⌄

▶

Essential Frameworks and Models

62 min

⌄

▶

Practical Tools and Techniques

50 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Strategic Sales Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 110 min · 4 hours

⌄

▶

Planning for Success

53 min

⌄

▶

Designing the Approach

57 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Strategic Sales Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 101 min · 4 hours

⌄

▶

Executing Effectively

51 min

⌄

▶

Managing Delivery and Stakeholders

50 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Strategic Sales Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 110 min · 4 hours

⌄

▶

Metrics, KPIs and Dashboards

59 min

⌄

▶

Continuous Improvement

51 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Strategic Sales Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 114 min · 4 hours

⌄

▶

Managing Risk and Compliance

61 min

⌄

▶

Governance and Accountability

53 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Strategic Sales Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 83 min · 3 hours

⌄

▶

Leading People and Culture

40 min

⌄

▶

Sustaining Results Long-Term

43 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Strategic Sales Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Optimise the core principles and frameworks of strategic sales management
✓Build practical tools to real workplace challenges
✓Apply and improve current practices in their organisation
✓Drive and implement effective approaches with measurable outcomes
✓Drive sales & marketing practice with organisational strategy
✓Manage risk, compliance and governance considerations

Quick Details

Duration29 hours

Modules8 modules

Lessons16 lessons

LevelAdvanced

PriceKES 22,000

Need to train a team?

We offer group rates and in-house delivery for organisations.

Request a Quote

Strategic Sales Management

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

Related Courses

Ready to Get Certified?