How long is the Product Marketing and Launch course?

The course runs approximately 27 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Product Marketing and Launch cost?

The training fee is KES 18,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Product Marketing and Launch certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Product Marketing and Launch | CCS Online Learning

Name: Product Marketing and Launch
Price: 18000 KES

Master product marketing and launch through a hands-on, application-focused programme designed for working professionals across Kenya and the wider region.

What You Will Learn

✓Create the core principles and frameworks of product marketing and launch
✓Apply practical tools to real workplace challenges
✓Manage and improve current practices in their organisation
✓Assess and implement effective approaches with measurable outcomes
✓Analyse sales & marketing practice with organisational strategy
✓Design risk, compliance and governance considerations

Modules

Lessons

27 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 91 min · 3 hours

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Understanding the Fundamentals

45 min

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Key Concepts and Terminology

46 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Product Marketing and Launch requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 106 min · 3 hours

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Reading the Operating Environment

55 min

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Aligning with Organisational Strategy

51 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Product Marketing and Launch requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 104 min · 4 hours

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Essential Frameworks and Models

53 min

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Practical Tools and Techniques

51 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Product Marketing and Launch requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 104 min · 4 hours

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Planning for Success

62 min

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Designing the Approach

42 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Product Marketing and Launch requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 100 min · 3 hours

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Executing Effectively

54 min

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Managing Delivery and Stakeholders

46 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Product Marketing and Launch requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 108 min · 3 hours

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Metrics, KPIs and Dashboards

57 min

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Continuous Improvement

51 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Product Marketing and Launch requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 102 min · 4 hours

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Managing Risk and Compliance

46 min

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▶

Governance and Accountability

56 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Product Marketing and Launch requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 98 min · 3 hours

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Leading People and Culture

58 min

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Sustaining Results Long-Term

40 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Product Marketing and Launch requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Create the core principles and frameworks of product marketing and launch
✓Apply practical tools to real workplace challenges
✓Manage and improve current practices in their organisation
✓Assess and implement effective approaches with measurable outcomes
✓Analyse sales & marketing practice with organisational strategy
✓Design risk, compliance and governance considerations

Quick Details

Duration27 hours

Modules8 modules

Lessons16 lessons

LevelIntermediate

PriceKES 18,000

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Product Marketing and Launch

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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