How long is the Marketing for SMEs and Startups course?

The course runs approximately 29 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Marketing for SMEs and Startups cost?

The training fee is KES 25,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Marketing for SMEs and Startups certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Marketing for SMEs and Startups | CCS Online Learning

Name: Marketing for SMEs and Startups
Price: 25000 KES

Build practical, job-ready capability in marketing for smes and startups for Kenya's dynamic business environment. This professional course combines proven international frameworks with African case studies and real workplace application.

What You Will Learn

✓Establish the core principles and frameworks of marketing for smes and startups
✓Create practical tools to real workplace challenges
✓Manage and improve current practices in their organisation
✓Align and implement effective approaches with measurable outcomes
✓Apply sales & marketing practice with organisational strategy
✓Lead risk, compliance and governance considerations

Modules

Lessons

29 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 93 min · 4 hours

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Understanding the Fundamentals

47 min

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Key Concepts and Terminology

46 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Marketing for SMEs and Startups requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 123 min · 3 hours

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Reading the Operating Environment

59 min

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Aligning with Organisational Strategy

64 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Marketing for SMEs and Startups requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 117 min · 3 hours

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Essential Frameworks and Models

62 min

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Practical Tools and Techniques

55 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Marketing for SMEs and Startups requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 97 min · 3 hours

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Planning for Success

57 min

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Designing the Approach

40 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Marketing for SMEs and Startups requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 108 min · 4 hours

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Executing Effectively

50 min

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Managing Delivery and Stakeholders

58 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Marketing for SMEs and Startups requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 91 min · 4 hours

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Metrics, KPIs and Dashboards

49 min

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Continuous Improvement

42 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Marketing for SMEs and Startups requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 102 min · 4 hours

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Managing Risk and Compliance

62 min

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Governance and Accountability

40 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Marketing for SMEs and Startups requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 109 min · 4 hours

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Leading People and Culture

56 min

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Sustaining Results Long-Term

53 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Marketing for SMEs and Startups requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Establish the core principles and frameworks of marketing for smes and startups
✓Create practical tools to real workplace challenges
✓Manage and improve current practices in their organisation
✓Align and implement effective approaches with measurable outcomes
✓Apply sales & marketing practice with organisational strategy
✓Lead risk, compliance and governance considerations

Quick Details

Duration29 hours

Modules8 modules

Lessons16 lessons

LevelAdvanced

PriceKES 25,000

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We offer group rates and in-house delivery for organisations.

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Marketing for SMEs and Startups

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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