How long is the Search Engine Optimisation (SEO) course?

The course runs approximately 27 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Search Engine Optimisation (SEO) cost?

The training fee is KES 17,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Search Engine Optimisation (SEO) certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Search Engine Optimisation (SEO) | CCS Online Learning

Name: Search Engine Optimisation (SEO)
Price: 17000 KES

Build practical, job-ready capability in search engine optimisation (seo) for Kenya's dynamic business environment. This professional course combines proven international frameworks with African case studies and real workplace application.

What You Will Learn

✓Implement the core principles and frameworks of search engine optimisation (seo)
✓Build practical tools to real workplace challenges
✓Implement and improve current practices in their organisation
✓Create and implement effective approaches with measurable outcomes
✓Apply sales & marketing practice with organisational strategy
✓Establish risk, compliance and governance considerations

Modules

Lessons

27 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 118 min · 4 hours

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Understanding the Fundamentals

64 min

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Key Concepts and Terminology

54 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Search Engine Optimisation (SEO) requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 104 min · 4 hours

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Reading the Operating Environment

55 min

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Aligning with Organisational Strategy

49 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Search Engine Optimisation (SEO) requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 114 min · 3 hours

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Essential Frameworks and Models

55 min

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Practical Tools and Techniques

59 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Search Engine Optimisation (SEO) requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 88 min · 3 hours

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Planning for Success

43 min

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Designing the Approach

45 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Search Engine Optimisation (SEO) requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 90 min · 3 hours

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Executing Effectively

49 min

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Managing Delivery and Stakeholders

41 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Search Engine Optimisation (SEO) requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 115 min · 3 hours

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Metrics, KPIs and Dashboards

59 min

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Continuous Improvement

56 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Search Engine Optimisation (SEO) requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 87 min · 3 hours

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Managing Risk and Compliance

42 min

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Governance and Accountability

45 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Search Engine Optimisation (SEO) requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 86 min · 4 hours

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Leading People and Culture

40 min

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Sustaining Results Long-Term

46 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Search Engine Optimisation (SEO) requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Implement the core principles and frameworks of search engine optimisation (seo)
✓Build practical tools to real workplace challenges
✓Implement and improve current practices in their organisation
✓Create and implement effective approaches with measurable outcomes
✓Apply sales & marketing practice with organisational strategy
✓Establish risk, compliance and governance considerations

Quick Details

Duration27 hours

Modules8 modules

Lessons16 lessons

LevelProfessional

PriceKES 17,000

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We offer group rates and in-house delivery for organisations.

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Search Engine Optimisation (SEO)

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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