How long is the Retail Sales and Merchandising course?

The course runs approximately 26 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Retail Sales and Merchandising cost?

The training fee is KES 15,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Retail Sales and Merchandising certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Retail Sales and Merchandising | CCS Online Learning

Name: Retail Sales and Merchandising
Price: 15000 KES

Master retail sales and merchandising through a hands-on, application-focused programme designed for working professionals across Kenya and the wider region.

What You Will Learn

✓Drive the core principles and frameworks of retail sales and merchandising
✓Design practical tools to real workplace challenges
✓Optimise and improve current practices in their organisation
✓Manage and implement effective approaches with measurable outcomes
✓Align sales & marketing practice with organisational strategy
✓Evaluate risk, compliance and governance considerations

Modules

Lessons

26 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 116 min · 3 hours

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▶

Understanding the Fundamentals

60 min

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Key Concepts and Terminology

56 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Retail Sales and Merchandising requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 92 min · 3 hours

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▶

Reading the Operating Environment

49 min

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Aligning with Organisational Strategy

43 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Retail Sales and Merchandising requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 104 min · 4 hours

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▶

Essential Frameworks and Models

63 min

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▶

Practical Tools and Techniques

41 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Retail Sales and Merchandising requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 111 min · 3 hours

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▶

Planning for Success

48 min

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▶

Designing the Approach

63 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Retail Sales and Merchandising requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 117 min · 3 hours

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▶

Executing Effectively

53 min

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▶

Managing Delivery and Stakeholders

64 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Retail Sales and Merchandising requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 90 min · 3 hours

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▶

Metrics, KPIs and Dashboards

44 min

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▶

Continuous Improvement

46 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Retail Sales and Merchandising requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 110 min · 3 hours

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▶

Managing Risk and Compliance

57 min

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▶

Governance and Accountability

53 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Retail Sales and Merchandising requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 104 min · 4 hours

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▶

Leading People and Culture

53 min

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▶

Sustaining Results Long-Term

51 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Retail Sales and Merchandising requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Drive the core principles and frameworks of retail sales and merchandising
✓Design practical tools to real workplace challenges
✓Optimise and improve current practices in their organisation
✓Manage and implement effective approaches with measurable outcomes
✓Align sales & marketing practice with organisational strategy
✓Evaluate risk, compliance and governance considerations

Quick Details

Duration26 hours

Modules8 modules

Lessons16 lessons

LevelProfessional

PriceKES 15,000

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We offer group rates and in-house delivery for organisations.

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Retail Sales and Merchandising

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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