Name: Social Media Marketing
Price: 8500 KES

Build an effective social media presence across all major platforms — content strategy, community management and paid advertising for Kenyan markets.

What You Will Learn

✓Develop platform-specific strategies
✓Create engaging content
✓Manage content calendars
✓Run paid social media ads
✓Measure social performance
✓Manage online reputation

Modules

Lessons

12 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

3 modules · 6 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations of Social Media

2 lessons · 95 min · 5 hours

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Lesson 1: Introduction to Social Media Marketing: Principles and Frameworks

50 min · Video + Reading

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Introduction to Social Media Marketing: Principles and Frameworks

This lesson covers the essential principles of introduction to social media marketing: principles and frameworks in the context of Social Media Marketing.

Core Concepts

The foundational principles of Social Media Marketing provide the conceptual scaffolding for all subsequent learning. Understanding WHY these approaches work is as important as knowing HOW to apply them.

Core Framework 1: Systematic assessment of current state
Core Framework 2: Evidence-based planning and goal setting
Core Framework 3: Implementation with regular monitoring and adjustment
Core Framework 4: Evaluation and learning for continuous improvement

Kenya and Africa Context
Kenyan organisations face unique challenges and opportunities in this area. Research on leading Kenyan organisations shows that professionals who master these competencies deliver measurably better results and advance faster in their careers.

Key Frameworks
Apply evidence-based frameworks used by world-class organisations. Each framework provides a structured approach that can be adapted to your specific organisational context.

Practical Application
The principles in this lesson apply directly to daily professional practice. Focus on one framework at a time, practice it deliberately, and build mastery through consistent application.

Case Study
Leading Kenyan organisations have successfully applied these principles to achieve significant performance improvements. Their experience demonstrates that systematic, disciplined application of these frameworks produces results across industries and sectors.

Summary
Introduction to Social Media Marketing: Principles and Frameworks is a core competency for any professional in Sales, Marketing & Customer Experience. Master the frameworks, practice consistently, and build the habit of applying these principles in every relevant situation.

Key Concepts

Introduction to Social Media Marketing: Principles and FrameworksSales, Marketing & Customer ExperienceProfessional PracticeKenya Context

🌍 Real-World Example

Kenya's leading organisations in Sales, Marketing & Customer Experience consistently demonstrate the value of introduction to social media marketing: principles and frameworks — delivering superior outcomes compared to peers who rely on intuition alone.

💬 Lesson Quiz

1. Which principle is MOST fundamental to Introduction to Social Media Marketing: Principles and Frameworks?

Technical expertise alone Systematic application of evidence-based frameworks Avoiding all risk Maximising speed

2. In the Kenyan context, Introduction to Social Media Marketing: Principles and Frameworks requires:

Ignoring local cultural factors Adapting global frameworks to local realities Only using international approaches Avoiding all research

3. The best way to develop Introduction to Social Media Marketing: Principles and Frameworks skills is:

Reading about it once Deliberate practice with regular feedback and reflection Watching videos only Waiting for a course

4. A professional applying Introduction to Social Media Marketing: Principles and Frameworks effectively will:

Always achieve perfect results Deliver measurably better outcomes through systematic approach Never make mistakes Complete tasks faster with no quality change

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Lesson 2: Core Competencies for Social Professionals

45 min · Video + Reading

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Core Competencies for Social Professionals

This lesson covers the essential principles of core competencies for social professionals in the context of Social Media Marketing.

Core Concepts

Professional competence in Social Media Marketing requires mastery of both technical knowledge and practical application skills.

Technical Knowledge: Understanding the frameworks, models and tools relevant to this domain
Application Skills: The ability to deploy these tools in real-world situations with sound judgement
Contextual Intelligence: Knowing which approach fits which situation
Communication: Explaining your reasoning and results to different stakeholders

Kenya and Africa Context
Kenyan organisations face unique challenges and opportunities in this area. Research on leading Kenyan organisations shows that professionals who master these competencies deliver measurably better results and advance faster in their careers.

Key Frameworks
Apply evidence-based frameworks used by world-class organisations. Each framework provides a structured approach that can be adapted to your specific organisational context.

Practical Application
The principles in this lesson apply directly to daily professional practice. Focus on one framework at a time, practice it deliberately, and build mastery through consistent application.

Case Study
Leading Kenyan organisations have successfully applied these principles to achieve significant performance improvements. Their experience demonstrates that systematic, disciplined application of these frameworks produces results across industries and sectors.

Summary
Core Competencies for Social Professionals is a core competency for any professional in Sales, Marketing & Customer Experience. Master the frameworks, practice consistently, and build the habit of applying these principles in every relevant situation.

Key Concepts

Core Competencies for Social ProfessionalsSales, Marketing & Customer ExperienceProfessional PracticeKenya Context

🌍 Real-World Example

Kenya's leading organisations in Sales, Marketing & Customer Experience consistently demonstrate the value of core competencies for social professionals — delivering superior outcomes compared to peers who rely on intuition alone.

💬 Lesson Quiz

1. Which principle is MOST fundamental to Core Competencies for Social Professionals?

Technical expertise alone Systematic application of evidence-based frameworks Avoiding all risk Maximising speed

2. In the Kenyan context, Core Competencies for Social Professionals requires:

Ignoring local cultural factors Adapting global frameworks to local realities Only using international approaches Avoiding all research

3. The best way to develop Core Competencies for Social Professionals skills is:

Reading about it once Deliberate practice with regular feedback and reflection Watching videos only Waiting for a course

4. A professional applying Core Competencies for Social Professionals effectively will:

Always achieve perfect results Deliver measurably better outcomes through systematic approach Never make mistakes Complete tasks faster with no quality change

🎞 Module Videos

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Foundations of Social Media | Professional Development

YouTube · Watch on new tab

▶

Sales, Marketing & Customer Experience Best Practices | Expert Guide

YouTube · Watch on new tab

📄 Module 1 Study Notes

MODULE 1: FOUNDATIONS OF SOCIAL MEDIA

Key topics covered in this module:
• Introduction to Social Media Marketing: Principles and Frameworks
• Core Competencies for Social Professionals

Apply these frameworks consistently for measurable professional improvement.

⬇ Download Notes PDF

📝 Practical Exercise

Practical Application:
1. Apply the key frameworks from Module 1 to a real situation in your current role
2. Reflect on: What went well? What would you do differently?
3. Identify one specific improvement to implement in the next week
4. Share your learning with a colleague or mentor

Submit your completed exercise through the LMS dashboard for instructor review.

Module 2: Applying Social Frameworks in Practice

2 lessons · 95 min · 5 hours

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Lesson 1: Practical Application: Develop platform-specific strategies

50 min · Video + Reading

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Practical Application: Develop platform-specific strategies

This lesson covers the essential principles of practical application: develop platform-specific strategies in the context of Social Media Marketing.

Core Concepts

The transition from understanding a framework to applying it consistently is where most professionals get stuck. This lesson provides the practical bridge.

Step 1: Situation analysis — assess what you're dealing with
Step 2: Framework selection — choose the right tool for this situation
Step 3: Application — deploy the framework systematically
Step 4: Review — assess the result and adjust

Practice this cycle until it becomes instinctive.

Kenya and Africa Context
Kenyan organisations face unique challenges and opportunities in this area. Research on leading Kenyan organisations shows that professionals who master these competencies deliver measurably better results and advance faster in their careers.

Key Frameworks
Apply evidence-based frameworks used by world-class organisations. Each framework provides a structured approach that can be adapted to your specific organisational context.

Practical Application
The principles in this lesson apply directly to daily professional practice. Focus on one framework at a time, practice it deliberately, and build mastery through consistent application.

Case Study
Leading Kenyan organisations have successfully applied these principles to achieve significant performance improvements. Their experience demonstrates that systematic, disciplined application of these frameworks produces results across industries and sectors.

Summary
Practical Application: Develop platform-specific strategies is a core competency for any professional in Sales, Marketing & Customer Experience. Master the frameworks, practice consistently, and build the habit of applying these principles in every relevant situation.

Key Concepts

Practical Application: Develop platform-specific strategiesSales, Marketing & Customer ExperienceProfessional PracticeKenya Context

🌍 Real-World Example

Kenya's leading organisations in Sales, Marketing & Customer Experience consistently demonstrate the value of practical application: develop platform-specific strategies — delivering superior outcomes compared to peers who rely on intuition alone.

💬 Lesson Quiz

1. Which principle is MOST fundamental to Practical Application: Develop platform-specific strategies?

Technical expertise alone Systematic application of evidence-based frameworks Avoiding all risk Maximising speed

2. In the Kenyan context, Practical Application: Develop platform-specific strategies requires:

Ignoring local cultural factors Adapting global frameworks to local realities Only using international approaches Avoiding all research

3. The best way to develop Practical Application: Develop platform-specific strategies skills is:

Reading about it once Deliberate practice with regular feedback and reflection Watching videos only Waiting for a course

4. A professional applying Practical Application: Develop platform-specific strategies effectively will:

Always achieve perfect results Deliver measurably better outcomes through systematic approach Never make mistakes Complete tasks faster with no quality change

▶

Lesson 2: Advanced Application: Create engaging content

45 min · Video + Reading

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Advanced Application: Create engaging content

This lesson covers the essential principles of advanced application: create engaging content in the context of Social Media Marketing.

Core Concepts

Advanced professional practice moves beyond mechanical application of frameworks to adaptive expertise — knowing how to modify and combine approaches for complex situations.

Pattern recognition: Identifying which situation type you're facing
Framework adaptation: Modifying approaches for local context
Integration: Combining multiple frameworks for complex challenges
Judgment development: Building the experiential wisdom that comes from deliberate reflection on practice

Kenya and Africa Context
Kenyan organisations face unique challenges and opportunities in this area. Research on leading Kenyan organisations shows that professionals who master these competencies deliver measurably better results and advance faster in their careers.

Key Frameworks
Apply evidence-based frameworks used by world-class organisations. Each framework provides a structured approach that can be adapted to your specific organisational context.

Practical Application
The principles in this lesson apply directly to daily professional practice. Focus on one framework at a time, practice it deliberately, and build mastery through consistent application.

Case Study
Leading Kenyan organisations have successfully applied these principles to achieve significant performance improvements. Their experience demonstrates that systematic, disciplined application of these frameworks produces results across industries and sectors.

Summary
Advanced Application: Create engaging content is a core competency for any professional in Sales, Marketing & Customer Experience. Master the frameworks, practice consistently, and build the habit of applying these principles in every relevant situation.

Key Concepts

Advanced Application: Create engaging contentSales, Marketing & Customer ExperienceProfessional PracticeKenya Context

🌍 Real-World Example

Kenya's leading organisations in Sales, Marketing & Customer Experience consistently demonstrate the value of advanced application: create engaging content — delivering superior outcomes compared to peers who rely on intuition alone.

💬 Lesson Quiz

1. Which principle is MOST fundamental to Advanced Application: Create engaging content?

Technical expertise alone Systematic application of evidence-based frameworks Avoiding all risk Maximising speed

2. In the Kenyan context, Advanced Application: Create engaging content requires:

Ignoring local cultural factors Adapting global frameworks to local realities Only using international approaches Avoiding all research

3. The best way to develop Advanced Application: Create engaging content skills is:

Reading about it once Deliberate practice with regular feedback and reflection Watching videos only Waiting for a course

4. A professional applying Advanced Application: Create engaging content effectively will:

Always achieve perfect results Deliver measurably better outcomes through systematic approach Never make mistakes Complete tasks faster with no quality change

🎞 Module Videos

▶

Applying Social Frameworks in Practice | Professional Development

YouTube · Watch on new tab

▶

Sales, Marketing & Customer Experience Best Practices | Expert Guide

YouTube · Watch on new tab

📄 Module 2 Study Notes

MODULE 2: APPLYING SOCIAL FRAMEWORKS IN PRACTICE

Key topics covered in this module:
• Practical Application: Develop platform-specific strategies
• Advanced Application: Create engaging content

Apply these frameworks consistently for measurable professional improvement.

⬇ Download Notes PDF

📝 Practical Exercise

Practical Application:
1. Apply the key frameworks from Module 2 to a real situation in your current role
2. Reflect on: What went well? What would you do differently?
3. Identify one specific improvement to implement in the next week
4. Share your learning with a colleague or mentor

Submit your completed exercise through the LMS dashboard for instructor review.

Module 3: Professional Excellence in Sales, Marketing & Customer Experience

2 lessons · 95 min · 4 hours

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Lesson 1: Building a Social Media Marketing Development Plan

50 min · Video + Reading

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Building a Social Media Marketing Development Plan

This lesson covers the essential principles of building a social media marketing development plan in the context of Social Media Marketing.

Core Concepts

Sustained professional development requires intentionality. A structured development plan converts good intentions into consistent practice.

Self-assessment: Where are you now? What are your strengths and gaps?
Goal setting: What specific competencies will you develop in the next 3, 6 and 12 months?
Action planning: What specific practices will you build?
Accountability: How will you track progress and stay on course?

Research consistently shows that professionals with written development plans develop 3× faster than those without.

Kenya and Africa Context
Kenyan organisations face unique challenges and opportunities in this area. Research on leading Kenyan organisations shows that professionals who master these competencies deliver measurably better results and advance faster in their careers.

Key Frameworks
Apply evidence-based frameworks used by world-class organisations. Each framework provides a structured approach that can be adapted to your specific organisational context.

Practical Application
The principles in this lesson apply directly to daily professional practice. Focus on one framework at a time, practice it deliberately, and build mastery through consistent application.

Case Study
Leading Kenyan organisations have successfully applied these principles to achieve significant performance improvements. Their experience demonstrates that systematic, disciplined application of these frameworks produces results across industries and sectors.

Summary
Building a Social Media Marketing Development Plan is a core competency for any professional in Sales, Marketing & Customer Experience. Master the frameworks, practice consistently, and build the habit of applying these principles in every relevant situation.

Key Concepts

Building a Social Media Marketing Development PlanSales, Marketing & Customer ExperienceProfessional PracticeKenya Context

🌍 Real-World Example

Kenya's leading organisations in Sales, Marketing & Customer Experience consistently demonstrate the value of building a social media marketing development plan — delivering superior outcomes compared to peers who rely on intuition alone.

💬 Lesson Quiz

1. Which principle is MOST fundamental to Building a Social Media Marketing Development Plan?

Technical expertise alone Systematic application of evidence-based frameworks Avoiding all risk Maximising speed

2. In the Kenyan context, Building a Social Media Marketing Development Plan requires:

Ignoring local cultural factors Adapting global frameworks to local realities Only using international approaches Avoiding all research

3. The best way to develop Building a Social Media Marketing Development Plan skills is:

Reading about it once Deliberate practice with regular feedback and reflection Watching videos only Waiting for a course

4. A professional applying Building a Social Media Marketing Development Plan effectively will:

Always achieve perfect results Deliver measurably better outcomes through systematic approach Never make mistakes Complete tasks faster with no quality change

▶

Lesson 2: Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional Reputation

45 min · Video + Reading

⌄

Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional Reputation

This lesson covers the essential principles of career excellence in sales, marketing & customer experience: building your professional reputation in the context of Social Media Marketing.

Core Concepts

Professional excellence is built over time through consistent application of high standards, continuous learning and deliberate contribution to your field.

Quality over quantity: Do fewer things with greater excellence
Continuous learning: Read, seek feedback, reflect regularly
Contribution: Share knowledge, mentor others, build the profession
Network deliberately: Build relationships across your organisation and field
Certify your knowledge: Professional qualifications signal commitment to excellence to employers and clients

Kenya and Africa Context
Kenyan organisations face unique challenges and opportunities in this area. Research on leading Kenyan organisations shows that professionals who master these competencies deliver measurably better results and advance faster in their careers.

Key Frameworks
Apply evidence-based frameworks used by world-class organisations. Each framework provides a structured approach that can be adapted to your specific organisational context.

Practical Application
The principles in this lesson apply directly to daily professional practice. Focus on one framework at a time, practice it deliberately, and build mastery through consistent application.

Case Study
Leading Kenyan organisations have successfully applied these principles to achieve significant performance improvements. Their experience demonstrates that systematic, disciplined application of these frameworks produces results across industries and sectors.

Summary
Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional Reputation is a core competency for any professional in Sales, Marketing & Customer Experience. Master the frameworks, practice consistently, and build the habit of applying these principles in every relevant situation.

Key Concepts

Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional ReputationSales, Marketing & Customer ExperienceProfessional PracticeKenya Context

🌍 Real-World Example

Kenya's leading organisations in Sales, Marketing & Customer Experience consistently demonstrate the value of career excellence in sales, marketing & customer experience: building your professional reputation — delivering superior outcomes compared to peers who rely on intuition alone.

💬 Lesson Quiz

1. Which principle is MOST fundamental to Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional Reputation?

Technical expertise alone Systematic application of evidence-based frameworks Avoiding all risk Maximising speed

2. In the Kenyan context, Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional Reputation requires:

Ignoring local cultural factors Adapting global frameworks to local realities Only using international approaches Avoiding all research

3. The best way to develop Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional Reputation skills is:

Reading about it once Deliberate practice with regular feedback and reflection Watching videos only Waiting for a course

4. A professional applying Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional Reputation effectively will:

Always achieve perfect results Deliver measurably better outcomes through systematic approach Never make mistakes Complete tasks faster with no quality change

🎞 Module Videos

▶

Professional Excellence in Sales, Marketing & Customer Experience | Professional Development

YouTube · Watch on new tab

▶

Sales, Marketing & Customer Experience Best Practices | Expert Guide

YouTube · Watch on new tab

📄 Module 3 Study Notes

MODULE 3: PROFESSIONAL EXCELLENCE IN SALES, MARKETING & CUSTOMER EXPERIENCE

Key topics covered in this module:
• Building a Social Media Marketing Development Plan
• Career Excellence in Sales, Marketing & Customer Experience: Building Your Professional Reputation

Apply these frameworks consistently for measurable professional improvement.

⬇ Download Notes PDF

📝 Practical Exercise

Practical Application:
1. Apply the key frameworks from Module 3 to a real situation in your current role
2. Reflect on: What went well? What would you do differently?
3. Identify one specific improvement to implement in the next week
4. Share your learning with a colleague or mentor

Submit your completed exercise through the LMS dashboard for instructor review.

🎓

Final Examination

50 MCQs · 70% pass mark · Unlimited retakes · Auto-graded · GLI Certificate issued immediately on passing.

Who Should Take This Course

✦Marketing officers
✦SME owners
✦Communications staff
✦Brand managers
✦NGO communications officers

Learning Outcomes

✓Develop platform-specific strategies
✓Create engaging content
✓Manage content calendars
✓Run paid social media ads
✓Measure social performance
✓Manage online reputation

Quick Details

Duration12 hours

Modules3 modules

Lessons6 lessons

LevelFoundation

PriceKES 8,500

Social Media Marketing

What You Will Learn

Course Curriculum

💬 Lesson Quiz

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Who Should Take This Course

Learning Outcomes

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