How long is the Marketing Campaign Management course?

The course runs approximately 27 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Marketing Campaign Management cost?

The training fee is KES 22,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Marketing Campaign Management certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Marketing Campaign Management | CCS Online Learning

Name: Marketing Campaign Management
Price: 22000 KES

Build practical, job-ready capability in marketing campaign management for Kenya's dynamic business environment. This professional course combines proven international frameworks with African case studies and real workplace application.

What You Will Learn

✓Optimise the core principles and frameworks of marketing campaign management
✓Optimise practical tools to real workplace challenges
✓Drive and improve current practices in their organisation
✓Evaluate and implement effective approaches with measurable outcomes
✓Establish sales & marketing practice with organisational strategy
✓Optimise risk, compliance and governance considerations

Modules

Lessons

27 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 89 min · 4 hours

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Understanding the Fundamentals

47 min

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Key Concepts and Terminology

42 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Marketing Campaign Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 106 min · 3 hours

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Reading the Operating Environment

61 min

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Aligning with Organisational Strategy

45 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Marketing Campaign Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 111 min · 3 hours

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Essential Frameworks and Models

52 min

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Practical Tools and Techniques

59 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Marketing Campaign Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 119 min · 3 hours

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Planning for Success

56 min

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Designing the Approach

63 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Marketing Campaign Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 99 min · 3 hours

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Executing Effectively

45 min

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Managing Delivery and Stakeholders

54 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Marketing Campaign Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 100 min · 3 hours

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Metrics, KPIs and Dashboards

58 min

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Continuous Improvement

42 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Marketing Campaign Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 116 min · 4 hours

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Managing Risk and Compliance

52 min

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Governance and Accountability

64 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Marketing Campaign Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 95 min · 4 hours

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Leading People and Culture

52 min

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Sustaining Results Long-Term

43 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Marketing Campaign Management requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Optimise the core principles and frameworks of marketing campaign management
✓Optimise practical tools to real workplace challenges
✓Drive and improve current practices in their organisation
✓Evaluate and implement effective approaches with measurable outcomes
✓Establish sales & marketing practice with organisational strategy
✓Optimise risk, compliance and governance considerations

Quick Details

Duration27 hours

Modules8 modules

Lessons16 lessons

LevelIntermediate

PriceKES 22,000

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Marketing Campaign Management

What You Will Learn

Course Curriculum

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