How long is the Growth Marketing Strategy course?

The course runs approximately 26 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Growth Marketing Strategy cost?

The training fee is KES 22,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Growth Marketing Strategy certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Growth Marketing Strategy | CCS Online Learning

Name: Growth Marketing Strategy
Price: 22000 KES

Master growth marketing strategy through a hands-on, application-focused programme designed for working professionals across Kenya and the wider region.

What You Will Learn

✓Establish the core principles and frameworks of growth marketing strategy
✓Establish practical tools to real workplace challenges
✓Evaluate and improve current practices in their organisation
✓Implement and implement effective approaches with measurable outcomes
✓Optimise sales & marketing practice with organisational strategy
✓Implement risk, compliance and governance considerations

Modules

Lessons

26 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 106 min · 3 hours

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Understanding the Fundamentals

54 min

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Key Concepts and Terminology

52 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Growth Marketing Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 99 min · 4 hours

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Reading the Operating Environment

52 min

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Aligning with Organisational Strategy

47 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Growth Marketing Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 99 min · 3 hours

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▶

Essential Frameworks and Models

44 min

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Practical Tools and Techniques

55 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Growth Marketing Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 120 min · 3 hours

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Planning for Success

59 min

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Designing the Approach

61 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Growth Marketing Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 100 min · 4 hours

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Executing Effectively

47 min

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Managing Delivery and Stakeholders

53 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Growth Marketing Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 114 min · 3 hours

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Metrics, KPIs and Dashboards

58 min

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Continuous Improvement

56 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Growth Marketing Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 101 min · 3 hours

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Managing Risk and Compliance

43 min

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▶

Governance and Accountability

58 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Growth Marketing Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 110 min · 3 hours

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Leading People and Culture

47 min

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Sustaining Results Long-Term

63 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Growth Marketing Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Establish the core principles and frameworks of growth marketing strategy
✓Establish practical tools to real workplace challenges
✓Evaluate and improve current practices in their organisation
✓Implement and implement effective approaches with measurable outcomes
✓Optimise sales & marketing practice with organisational strategy
✓Implement risk, compliance and governance considerations

Quick Details

Duration26 hours

Modules8 modules

Lessons16 lessons

LevelIntermediate

PriceKES 22,000

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Growth Marketing Strategy

What You Will Learn

Course Curriculum

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