How long is the Media Relations and Engagement course?

The course runs approximately 30 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Media Relations and Engagement cost?

The training fee is KES 18,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Media Relations and Engagement certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Media Relations and Engagement | CCS Online Learning

Name: Media Relations and Engagement
Price: 18000 KES

Build practical, job-ready capability in media relations and engagement for Kenya's dynamic business environment. This professional course combines proven international frameworks with African case studies and real workplace application.

What You Will Learn

✓Build the core principles and frameworks of media relations and engagement
✓Build practical tools to real workplace challenges
✓Drive and improve current practices in their organisation
✓Optimise and implement effective approaches with measurable outcomes
✓Optimise communication & public relations practice with organisational strategy
✓Build risk, compliance and governance considerations

Modules

Lessons

30 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 98 min · 4 hours

⌄

▶

Understanding the Fundamentals

49 min

⌄

▶

Key Concepts and Terminology

49 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Media Relations and Engagement requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 93 min · 3 hours

⌄

▶

Reading the Operating Environment

49 min

⌄

▶

Aligning with Organisational Strategy

44 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Media Relations and Engagement requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 96 min · 4 hours

⌄

▶

Essential Frameworks and Models

51 min

⌄

▶

Practical Tools and Techniques

45 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Media Relations and Engagement requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 103 min · 4 hours

⌄

▶

Planning for Success

44 min

⌄

▶

Designing the Approach

59 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Media Relations and Engagement requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 103 min · 3 hours

⌄

▶

Executing Effectively

43 min

⌄

▶

Managing Delivery and Stakeholders

60 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Media Relations and Engagement requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 88 min · 4 hours

⌄

▶

Metrics, KPIs and Dashboards

48 min

⌄

▶

Continuous Improvement

40 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Media Relations and Engagement requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 85 min · 4 hours

⌄

▶

Managing Risk and Compliance

45 min

⌄

▶

Governance and Accountability

40 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Media Relations and Engagement requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 106 min · 4 hours

⌄

▶

Leading People and Culture

55 min

⌄

▶

Sustaining Results Long-Term

51 min

⌄

📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Media Relations and Engagement requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for communication & public relations
▸Professionals seeking to advance their careers in communication & public relations
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a communication & public relations role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Build the core principles and frameworks of media relations and engagement
✓Build practical tools to real workplace challenges
✓Drive and improve current practices in their organisation
✓Optimise and implement effective approaches with measurable outcomes
✓Optimise communication & public relations practice with organisational strategy
✓Build risk, compliance and governance considerations

Quick Details

Duration30 hours

Modules8 modules

Lessons16 lessons

LevelIntermediate

PriceKES 18,000

Need to train a team?

We offer group rates and in-house delivery for organisations.

Request a Quote

Media Relations and Engagement

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

Related Courses

Ready to Get Certified?