How long is the Market Research and Consumer Insights course?

The course runs approximately 28 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Market Research and Consumer Insights cost?

The training fee is KES 20,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Market Research and Consumer Insights certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Market Research and Consumer Insights | CCS Online Learning

Name: Market Research and Consumer Insights
Price: 20000 KES

Master market research and consumer insights through a hands-on, application-focused programme designed for working professionals across Kenya and the wider region.

What You Will Learn

✓Analyse the core principles and frameworks of market research and consumer insights
✓Design practical tools to real workplace challenges
✓Create and improve current practices in their organisation
✓Manage and implement effective approaches with measurable outcomes
✓Apply sales & marketing practice with organisational strategy
✓Analyse risk, compliance and governance considerations

Modules

Lessons

28 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 104 min · 3 hours

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▶

Understanding the Fundamentals

49 min

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Key Concepts and Terminology

55 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Market Research and Consumer Insights requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 101 min · 4 hours

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▶

Reading the Operating Environment

47 min

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Aligning with Organisational Strategy

54 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Market Research and Consumer Insights requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 103 min · 3 hours

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▶

Essential Frameworks and Models

60 min

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▶

Practical Tools and Techniques

43 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Market Research and Consumer Insights requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 101 min · 4 hours

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▶

Planning for Success

52 min

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▶

Designing the Approach

49 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Market Research and Consumer Insights requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 100 min · 3 hours

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▶

Executing Effectively

40 min

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▶

Managing Delivery and Stakeholders

60 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Market Research and Consumer Insights requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 117 min · 3 hours

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▶

Metrics, KPIs and Dashboards

59 min

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▶

Continuous Improvement

58 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Market Research and Consumer Insights requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 94 min · 4 hours

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▶

Managing Risk and Compliance

41 min

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▶

Governance and Accountability

53 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Market Research and Consumer Insights requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 95 min · 4 hours

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▶

Leading People and Culture

50 min

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▶

Sustaining Results Long-Term

45 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Market Research and Consumer Insights requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Analyse the core principles and frameworks of market research and consumer insights
✓Design practical tools to real workplace challenges
✓Create and improve current practices in their organisation
✓Manage and implement effective approaches with measurable outcomes
✓Apply sales & marketing practice with organisational strategy
✓Analyse risk, compliance and governance considerations

Quick Details

Duration28 hours

Modules8 modules

Lessons16 lessons

LevelIntermediate

PriceKES 20,000

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Market Research and Consumer Insights

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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