How long is the Competitive Intelligence and Analysis course?

The course runs approximately 29 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Competitive Intelligence and Analysis cost?

The training fee is KES 17,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Competitive Intelligence and Analysis certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Competitive Intelligence and Analysis | CCS Online Learning

Name: Competitive Intelligence and Analysis
Price: 17000 KES

Master competitive intelligence and analysis through a hands-on, application-focused programme designed for working professionals across Kenya and the wider region.

What You Will Learn

✓Drive the core principles and frameworks of competitive intelligence and analysis
✓Build practical tools to real workplace challenges
✓Optimise and improve current practices in their organisation
✓Establish and implement effective approaches with measurable outcomes
✓Assess strategic management practice with organisational strategy
✓Develop risk, compliance and governance considerations

Modules

Lessons

29 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 112 min · 3 hours

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Understanding the Fundamentals

57 min

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Key Concepts and Terminology

55 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Competitive Intelligence and Analysis requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 87 min · 4 hours

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Reading the Operating Environment

40 min

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Aligning with Organisational Strategy

47 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Competitive Intelligence and Analysis requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 87 min · 3 hours

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▶

Essential Frameworks and Models

40 min

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Practical Tools and Techniques

47 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Competitive Intelligence and Analysis requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 101 min · 4 hours

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Planning for Success

60 min

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Designing the Approach

41 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Competitive Intelligence and Analysis requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 109 min · 3 hours

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Executing Effectively

62 min

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Managing Delivery and Stakeholders

47 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Competitive Intelligence and Analysis requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 112 min · 4 hours

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▶

Metrics, KPIs and Dashboards

50 min

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Continuous Improvement

62 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Competitive Intelligence and Analysis requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 99 min · 4 hours

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▶

Managing Risk and Compliance

59 min

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▶

Governance and Accountability

40 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Competitive Intelligence and Analysis requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 107 min · 4 hours

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Leading People and Culture

60 min

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Sustaining Results Long-Term

47 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Competitive Intelligence and Analysis requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for strategic management
▸Professionals seeking to advance their careers in strategic management
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a strategic management role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Drive the core principles and frameworks of competitive intelligence and analysis
✓Build practical tools to real workplace challenges
✓Optimise and improve current practices in their organisation
✓Establish and implement effective approaches with measurable outcomes
✓Assess strategic management practice with organisational strategy
✓Develop risk, compliance and governance considerations

Quick Details

Duration29 hours

Modules8 modules

Lessons16 lessons

LevelProfessional

PriceKES 17,000

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Competitive Intelligence and Analysis

What You Will Learn

Course Curriculum

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