How long is the Brand Management and Strategy course?

The course runs approximately 29 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Brand Management and Strategy cost?

The training fee is KES 20,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Brand Management and Strategy certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Brand Management and Strategy | CCS Online Learning

Name: Brand Management and Strategy
Price: 20000 KES

Master brand management and strategy through a hands-on, application-focused programme designed for working professionals across Kenya and the wider region.

What You Will Learn

✓Lead the core principles and frameworks of brand management and strategy
✓Evaluate practical tools to real workplace challenges
✓Develop and improve current practices in their organisation
✓Implement and implement effective approaches with measurable outcomes
✓Optimise sales & marketing practice with organisational strategy
✓Develop risk, compliance and governance considerations

Modules

Lessons

29 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 97 min · 4 hours

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Understanding the Fundamentals

54 min

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Key Concepts and Terminology

43 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Brand Management and Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 95 min · 4 hours

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Reading the Operating Environment

54 min

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Aligning with Organisational Strategy

41 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Brand Management and Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 84 min · 3 hours

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Essential Frameworks and Models

44 min

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Practical Tools and Techniques

40 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Brand Management and Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 111 min · 3 hours

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Planning for Success

56 min

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Designing the Approach

55 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Brand Management and Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 108 min · 4 hours

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Executing Effectively

44 min

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Managing Delivery and Stakeholders

64 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Brand Management and Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 96 min · 3 hours

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Metrics, KPIs and Dashboards

50 min

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Continuous Improvement

46 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Brand Management and Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 108 min · 4 hours

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Managing Risk and Compliance

53 min

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▶

Governance and Accountability

55 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Brand Management and Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 93 min · 4 hours

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Leading People and Culture

41 min

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Sustaining Results Long-Term

52 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Brand Management and Strategy requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Lead the core principles and frameworks of brand management and strategy
✓Evaluate practical tools to real workplace challenges
✓Develop and improve current practices in their organisation
✓Implement and implement effective approaches with measurable outcomes
✓Optimise sales & marketing practice with organisational strategy
✓Develop risk, compliance and governance considerations

Quick Details

Duration29 hours

Modules8 modules

Lessons16 lessons

LevelIntermediate

PriceKES 20,000

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Brand Management and Strategy

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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