How long is the Customer Acquisition and Retention course?

The course runs approximately 29 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Customer Acquisition and Retention cost?

The training fee is KES 18,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Customer Acquisition and Retention certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Customer Acquisition and Retention | CCS Online Learning

Name: Customer Acquisition and Retention
Price: 18000 KES

This comprehensive professional course equips professionals with the skills, tools and confidence to excel in customer acquisition and retention. Grounded in global best practice and tailored to the African context.

What You Will Learn

✓Align the core principles and frameworks of customer acquisition and retention
✓Lead practical tools to real workplace challenges
✓Develop and improve current practices in their organisation
✓Analyse and implement effective approaches with measurable outcomes
✓Establish sales & marketing practice with organisational strategy
✓Assess risk, compliance and governance considerations

Modules

Lessons

29 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 99 min · 3 hours

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Understanding the Fundamentals

45 min

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Key Concepts and Terminology

54 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Customer Acquisition and Retention requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 108 min · 4 hours

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Reading the Operating Environment

54 min

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Aligning with Organisational Strategy

54 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Customer Acquisition and Retention requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 108 min · 4 hours

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▶

Essential Frameworks and Models

46 min

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Practical Tools and Techniques

62 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Customer Acquisition and Retention requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 101 min · 3 hours

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Planning for Success

44 min

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Designing the Approach

57 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Customer Acquisition and Retention requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 113 min · 3 hours

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Executing Effectively

64 min

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Managing Delivery and Stakeholders

49 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Customer Acquisition and Retention requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 121 min · 4 hours

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▶

Metrics, KPIs and Dashboards

59 min

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Continuous Improvement

62 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Customer Acquisition and Retention requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 97 min · 4 hours

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Managing Risk and Compliance

41 min

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Governance and Accountability

56 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Customer Acquisition and Retention requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 108 min · 4 hours

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Leading People and Culture

60 min

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Sustaining Results Long-Term

48 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Customer Acquisition and Retention requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for sales & marketing
▸Professionals seeking to advance their careers in sales & marketing
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a sales & marketing role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Align the core principles and frameworks of customer acquisition and retention
✓Lead practical tools to real workplace challenges
✓Develop and improve current practices in their organisation
✓Analyse and implement effective approaches with measurable outcomes
✓Establish sales & marketing practice with organisational strategy
✓Assess risk, compliance and governance considerations

Quick Details

Duration29 hours

Modules8 modules

Lessons16 lessons

LevelProfessional

PriceKES 18,000

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Customer Acquisition and Retention

What You Will Learn

Course Curriculum

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Learning Outcomes

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