How long is the Corporate Storytelling and Narrative course?

The course runs approximately 28 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Corporate Storytelling and Narrative cost?

The training fee is KES 18,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Corporate Storytelling and Narrative certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Corporate Storytelling and Narrative | CCS Online Learning

Name: Corporate Storytelling and Narrative
Price: 18000 KES

Master corporate storytelling and narrative through a hands-on, application-focused programme designed for working professionals across Kenya and the wider region.

What You Will Learn

✓Assess the core principles and frameworks of corporate storytelling and narrative
✓Manage practical tools to real workplace challenges
✓Apply and improve current practices in their organisation
✓Evaluate and implement effective approaches with measurable outcomes
✓Create communication & public relations practice with organisational strategy
✓Establish risk, compliance and governance considerations

Modules

Lessons

28 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 120 min · 3 hours

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▶

Understanding the Fundamentals

59 min

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Key Concepts and Terminology

61 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Corporate Storytelling and Narrative requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 88 min · 4 hours

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Reading the Operating Environment

44 min

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Aligning with Organisational Strategy

44 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Corporate Storytelling and Narrative requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 118 min · 4 hours

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▶

Essential Frameworks and Models

57 min

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Practical Tools and Techniques

61 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Corporate Storytelling and Narrative requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 99 min · 3 hours

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Planning for Success

47 min

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Designing the Approach

52 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Corporate Storytelling and Narrative requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 117 min · 3 hours

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▶

Executing Effectively

59 min

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▶

Managing Delivery and Stakeholders

58 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Corporate Storytelling and Narrative requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 101 min · 4 hours

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▶

Metrics, KPIs and Dashboards

50 min

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Continuous Improvement

51 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Corporate Storytelling and Narrative requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 89 min · 3 hours

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▶

Managing Risk and Compliance

46 min

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▶

Governance and Accountability

43 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Corporate Storytelling and Narrative requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 100 min · 4 hours

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Leading People and Culture

45 min

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Sustaining Results Long-Term

55 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Corporate Storytelling and Narrative requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for communication & public relations
▸Professionals seeking to advance their careers in communication & public relations
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a communication & public relations role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Assess the core principles and frameworks of corporate storytelling and narrative
✓Manage practical tools to real workplace challenges
✓Apply and improve current practices in their organisation
✓Evaluate and implement effective approaches with measurable outcomes
✓Create communication & public relations practice with organisational strategy
✓Establish risk, compliance and governance considerations

Quick Details

Duration28 hours

Modules8 modules

Lessons16 lessons

LevelProfessional

PriceKES 18,000

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Corporate Storytelling and Narrative

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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