How long is the Analytics for Marketing course?

The course runs approximately 28 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does Analytics for Marketing cost?

The training fee is KES 22,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is Analytics for Marketing certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

Analytics for Marketing | CCS Online Learning

Name: Analytics for Marketing
Price: 22000 KES

Build practical, job-ready capability in analytics for marketing for Kenya's dynamic business environment. This professional course combines proven international frameworks with African case studies and real workplace application.

What You Will Learn

✓Align the core principles and frameworks of analytics for marketing
✓Optimise practical tools to real workplace challenges
✓Analyse and improve current practices in their organisation
✓Analyse and implement effective approaches with measurable outcomes
✓Design data analytics practice with organisational strategy
✓Optimise risk, compliance and governance considerations

Modules

Lessons

28 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 101 min · 3 hours

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Understanding the Fundamentals

51 min

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Key Concepts and Terminology

50 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • Analytics for Marketing requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 105 min · 3 hours

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Reading the Operating Environment

49 min

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Aligning with Organisational Strategy

56 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • Analytics for Marketing requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 117 min · 4 hours

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Essential Frameworks and Models

56 min

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Practical Tools and Techniques

61 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • Analytics for Marketing requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 112 min · 3 hours

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Planning for Success

51 min

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Designing the Approach

61 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • Analytics for Marketing requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 101 min · 4 hours

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Executing Effectively

56 min

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Managing Delivery and Stakeholders

45 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • Analytics for Marketing requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 108 min · 4 hours

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Metrics, KPIs and Dashboards

57 min

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Continuous Improvement

51 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • Analytics for Marketing requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 106 min · 3 hours

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Managing Risk and Compliance

47 min

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Governance and Accountability

59 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • Analytics for Marketing requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 101 min · 4 hours

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Leading People and Culture

43 min

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Sustaining Results Long-Term

58 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • Analytics for Marketing requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for data analytics
▸Professionals seeking to advance their careers in data analytics
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a data analytics role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Align the core principles and frameworks of analytics for marketing
✓Optimise practical tools to real workplace challenges
✓Analyse and improve current practices in their organisation
✓Analyse and implement effective approaches with measurable outcomes
✓Design data analytics practice with organisational strategy
✓Optimise risk, compliance and governance considerations

Quick Details

Duration28 hours

Modules8 modules

Lessons16 lessons

LevelIntermediate

PriceKES 22,000

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Analytics for Marketing

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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