How long is the AI for Marketing and Sales course?

The course runs approximately 27 hours across 8 modules and 16 lessons, completed online at your own pace.

How much does AI for Marketing and Sales cost?

The training fee is KES 15,000, with M-Pesa, card and Paystack payment options and lifetime access.

Is AI for Marketing and Sales certified?

Yes. On passing the final assessment you receive a GLI-branded certificate with QR verification. CCS is NITA-accredited.

AI for Marketing and Sales | CCS Online Learning

Name: AI for Marketing and Sales
Price: 15000 KES

This comprehensive professional course equips professionals with the skills, tools and confidence to excel in ai for marketing and sales. Grounded in global best practice and tailored to the African context.

What You Will Learn

✓Create the core principles and frameworks of ai for marketing and sales
✓Design practical tools to real workplace challenges
✓Apply and improve current practices in their organisation
✓Align and implement effective approaches with measurable outcomes
✓Assess artificial intelligence practice with organisational strategy
✓Lead risk, compliance and governance considerations

Modules

Lessons

27 hours

Duration

🎍 Certificate & NITA Accreditation

On passing the final exam (50 MCQs, 70% pass mark, unlimited retakes) you receive a GLI-branded PDF certificate with QR verification. CCS is NITA-accredited — eligible employers can claim NITA levy reimbursement for this course.

Course Curriculum

8 modules · 16 lessons · Interactive quizzes · Study notes · Practical exercises · Final exam

Module 1: Foundations and Key Concepts

2 lessons · 109 min · 3 hours

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Understanding the Fundamentals

58 min

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Key Concepts and Terminology

51 min

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📝 Study Notes

KEY TAKEAWAYS — Foundations and Key Concepts • AI for Marketing and Sales requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Foundations and Key Concepts". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 2: Strategic Context and Environment

2 lessons · 114 min · 4 hours

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Reading the Operating Environment

61 min

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Aligning with Organisational Strategy

53 min

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📝 Study Notes

KEY TAKEAWAYS — Strategic Context and Environment • AI for Marketing and Sales requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Strategic Context and Environment". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 3: Core Frameworks and Tools

2 lessons · 118 min · 4 hours

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Essential Frameworks and Models

55 min

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Practical Tools and Techniques

63 min

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📝 Study Notes

KEY TAKEAWAYS — Core Frameworks and Tools • AI for Marketing and Sales requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Core Frameworks and Tools". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 4: Planning and Design

2 lessons · 104 min · 3 hours

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Planning for Success

62 min

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Designing the Approach

42 min

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📝 Study Notes

KEY TAKEAWAYS — Planning and Design • AI for Marketing and Sales requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Planning and Design". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 5: Implementation and Execution

2 lessons · 99 min · 4 hours

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Executing Effectively

56 min

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Managing Delivery and Stakeholders

43 min

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📝 Study Notes

KEY TAKEAWAYS — Implementation and Execution • AI for Marketing and Sales requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Implementation and Execution". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 6: Measurement and Performance

2 lessons · 94 min · 3 hours

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Metrics, KPIs and Dashboards

47 min

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Continuous Improvement

47 min

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📝 Study Notes

KEY TAKEAWAYS — Measurement and Performance • AI for Marketing and Sales requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Measurement and Performance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 7: Risk, Governance and Compliance

2 lessons · 123 min · 3 hours

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Managing Risk and Compliance

60 min

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Governance and Accountability

63 min

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📝 Study Notes

KEY TAKEAWAYS — Risk, Governance and Compliance • AI for Marketing and Sales requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Risk, Governance and Compliance". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Module 8: Leadership, Culture and Sustainability

2 lessons · 98 min · 3 hours

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Leading People and Culture

51 min

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Sustaining Results Long-Term

47 min

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📝 Study Notes

KEY TAKEAWAYS — Leadership, Culture and Sustainability • AI for Marketing and Sales requires both technical skill and sound judgement. • Always start from clear objectives and measurable outcomes. • Use data to drive decisions, not assumptions. • Assign clear ownership and accountability. • Embed lessons learned into systems and culture. • Account for the African operating context and local regulations.

✏️ Practical Exercise

Reflect on your own organisation. Identify one real challenge related to "Leadership, Culture and Sustainability". Using the frameworks from this module, outline (1) the objective, (2) two practical actions you would take this month, and (3) how you would measure success. Be specific and realistic for your context.

Who Should Attend

▸Managers and supervisors responsible for artificial intelligence
▸Professionals seeking to advance their careers in artificial intelligence
▸Team leaders and officers in the public and private sectors
▸Anyone transitioning into a artificial intelligence role
▸Consultants, advisors and practitioners in the field

No prior qualification is required. This course is delivered 100% online and is suitable for professionals across Kenya and the wider African region.

Learning Outcomes

By the end of this course, participants will be able to:

✓Create the core principles and frameworks of ai for marketing and sales
✓Design practical tools to real workplace challenges
✓Apply and improve current practices in their organisation
✓Align and implement effective approaches with measurable outcomes
✓Assess artificial intelligence practice with organisational strategy
✓Lead risk, compliance and governance considerations

Quick Details

Duration27 hours

Modules8 modules

Lessons16 lessons

LevelProfessional

PriceKES 15,000

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AI for Marketing and Sales

What You Will Learn

Course Curriculum

Who Should Attend

Learning Outcomes

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